Moxies Fully Integrated Campaign

Clever messaging and a visual juxtaposition of before and after dishes highlight the care, attention to detail, and quality ingredients that go into making mouthwatering food at Moxies Restaurants. This campaign embraces the insight that a clean plate is the best sign of a deliciously enjoyed meal, reinforcing the relationship between chef and guest and hitting on the emotional appeal of eating a delectable, well-crafted meal. TV, online video, OOH, social, and a long list of in-house and owned media assets were leveraged to connect with the target demographic and to celebrate how Moxies’ deliciously, handcrafted, fresh food is devoured by foodies across Canada and the US.