Earls Restaurants Website

Earls is a thriving hospitality brand with 67 restaurants across North America. The menus and programming differ between locations and is updated dozens of times a year. To insure we stayed flexible and could pivot to the market, we created a UX strategy and data architecture that delivers localized information to each customer. Compiling seasonal and changing menus for 67 different locations—all while simplifying the user experience—was a unique challenge. Addressing accessibility needs, data structuring and a whole lot of backend customization brought this project together in the end.