Earls Grocery

As the Covid 19 pandemic hit, most industries were bracing themselves for losses — especially the restaurant industry, being one of the hardest hit by pandemic-induced lockdowns. Some businesses needed to give birth to survival strategies that gave them a better chance at making it out on the other side.

Earls Grocery, a service that came at a time when grocery supply chains continued to play catch-up after a wave of panic buying swept the country. Grocery retailers robust delivery and click-and-collect services and systems were no match for the bulk buying behaviors during the pandemic, with most having days-long waitlists for collection and delivery.

Canadian and U.S. customers were able to call the restaurant and place an order, just as they would take-out. Having the option to buy individual items – from up to six rolls of toilet paper to ingredients like oil and flour – or “packs” of frozen meats, dairy, eggs, or staple pantry items. Our chef's devised meal kits for at-home cooks to make Earls’ signature dishes. And the grocery offering was accompanied by a new alcohol service, called Earls Liquor, where people could shop bottles of beer, wine, spirits, and cocktail kits at a 20% discount.

And while the grocery marketplace was a revenue play, there was also an opportunity for brand-building. When people have a good experience, and when brands are able to make their lives a little bit easier, it will have a positive impact on the brand.